13,221 square feet, 415 seats, fire performers, a members-only speakeasy, and a flaming Tomahawk sliced tableside. The biggest Toca Madera in the world is about to open in Dallas’s East Quarter. Here’s everything we know.
Dallas has spent the last two years importing some of the country’s most theatrical dining concepts. Delilah opened in the Design District. Komodo set up shop in Harwood. CATCH, Bottled Blonde, and Carbone all planted flags. Toca Madera is the next one, and at 13,221 square feet it’s going to be the largest one yet.
The high-energy modern Mexican steakhouse from Noble 33 is coming to East Quarter, the developing district nestled between Deep Ellum and the Dallas Farmers Market. The address is 2203 Commerce Street. Construction began in early 2025, and Noble 33 is targeting an opening sometime in 2026. No firm date has been announced yet, but anticipation is already running high.
This will be the sixth Toca Madera location worldwide, joining West Hollywood, Las Vegas, Scottsdale, Houston, and Miami. It will also be the largest footprint in the entire portfolio. Noble 33 co-founder and CEO Mikey Tanha called the Dallas location “a testament to Dallas’s international flair and rich culture.” Translation: they think Dallas can handle the biggest, most ambitious version of the brand they’ve ever built.
What’s Coming to 2203 Commerce
The 13,221-square-foot space is designed to seat 415 guests across a main dining room and an outdoor patio. Two full-service bars. A lounge. A private members-only speakeasy. A private dining room. All under one roof. The interior design is described as “biophilic,” which means heavy on natural elements: handcrafted custom woodwork, plush velvet upholsteries, intimate lighting, and a deliberate connection between the space and the natural world.
The most talked-about design feature is The Bird’s Nest, an immersive art installation that wraps the entire lounge area in a nest-like sculptural structure filled with lush greenery and one-of-a-kind art pieces. A sweeping undulated wood slat ceiling caps the experience. This is not background design. This is the kind of room where guests stop in the middle of a conversation just to look up.
The Menu and the Tableside Theater
Executive Chef Martin Heierling is running the kitchen, and the menu is built around modern Mexican cuisine reimagined through the lens of a high-end steakhouse. The signature dishes carry over from the other locations: Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre, served in the shape of a rose. A5 Wagyu Tacos in a crispy wonton shell with kizami wasabi, California green onions, and micro shiso.
The headliner is the Flaming Tomahawk, a premium cut of Australian or Japanese beef served literally on fire, floating over a pool of salsa verde, presented and sliced tableside by the chef. This is the dish that’s gone viral from every other Toca Madera location, and it’s the centerpiece of the entire dining experience.
Beverage Director Juan Carlos Santana is curating the drink program, which leans heavily into tequila and mezcal. The cocktail to know is Como la Flor, a cult-favorite served with edible flowers and rose air designed to engage every sense before the first sip. The wine program won the 2024 Wine Spectator Award of Excellence at other locations, so expect the Dallas list to be just as deep.
The Speakeasy and the Members-Only Layer
The private members-only speakeasy is what separates Toca Madera Dallas from the rest of the city’s high-energy concepts. Most of the imported clubstaurants offer VIP tables and bottle service. This one is going further, building a hidden room within the venue that will require membership to access.
Specifics on how to become a member, what membership costs, or what the speakeasy itself looks like have not been released. Based on the Houston, Vegas, and Scottsdale playbooks, expect a curated process that prioritizes regulars, hospitality industry connections, and people willing to put their reservation history where their mouth is. Once it opens, the speakeasy will be one of the hardest gets in Dallas.
Getting There and Around
East Quarter is one of the most underrated dining and nightlife pockets in Dallas right now. It sits in the corridor between downtown’s central business district and Deep Ellum, just north of the Dallas Farmers Market. The neighborhood is in active development, with new residential, retail, and dining concepts rolling out month by month. Toca Madera is the most ambitious of them.
The DART Deep Ellum Station is a short walk. Rideshare drops directly on Commerce Street. Once Toca Madera opens, expect the immediate area to become one of the most rideshare-heavy zones in downtown. Plan accordingly.
How to Show Up
When the reservation system goes live, lock in your date through the official Toca Madera website. Based on how every other location operates, opening month tables will go fast and weekend prime-time slots will book out weeks in advance.
For the full experience, request a table near the action so you can watch the Flaming Tomahawk service or catch the fire performers and live DJ sets. Brunch service on weekends is the play if you want to experience the venue without the late-night crowd. For private events, milestone celebrations, or anything that needs the speakeasy or private dining room, contact the venue directly through its website. Get on the email list now so you’re notified the moment reservations open.
Lock In
Dallas is about to add another high-wattage import to its dining roster, but Toca Madera is not just another clubstaurant. The combination of Mexico City-inspired cuisine, A5 Wagyu, fire performers, live DJs, an immersive lounge, and a hidden members-only speakeasy puts it in a category most cities don’t have. The fact that Noble 33 chose Dallas for the largest footprint in the entire Toca Madera portfolio tells you exactly how much they believe in this market.
This is going to be one of the most theatrical dining experiences downtown has ever seen. Get on the list before everyone else figures it out. While you’re planning your downtown food calendar, don’t miss our complete guide to what’s replacing the closed restaurants across DFW, the city’s most comprehensive look at the next wave of openings.
The IYKYK Details
| The Address | 2203 Commerce Street, Dallas, TX 75201. East Quarter, between downtown’s central business district and Deep Ellum. |
| Opening Timeline | Expected 2026. No firm date confirmed. Construction began early 2025. |
| The Size | 13,221 square feet. 415 seats. The largest Toca Madera location in the world. |
| The Group | Noble 33, the global hospitality group also behind Mēdüzā Mediterrania, Sparrow Italia, and the Patrick Mahomes and Travis Kelce Kansas City project, 1587 Prime. |
| The Chef | Executive Chef Martin Heierling, running the same Mexico City-inspired modern steakhouse menu the brand is known for. |
| What to Order | Sashimi Mexicano (the rose-shaped one), A5 Wagyu Tacos, and the Flaming Tomahawk sliced tableside. The Como la Flor cocktail with edible flowers and rose air. |
| The Speakeasy | Private members-only. Membership process and pricing not yet announced. Expect it to be one of the hardest gets in Dallas once it opens. |
| The Entertainment | Nightly. Live musicians, local and international resident DJs, and fire performers. Dinner and a show in the most literal sense. |
| Best For | Milestone birthdays, anniversaries, group dinners that need to impress, and any night you want a full sensory experience instead of just a meal. |
| How to Lock It In | Sign up for updates at tocamadera.com. Follow @tocamadera on Instagram for opening announcements. |
| The Move | Book the first available reservation, request seating near the action for the fire performers, and order the Flaming Tomahawk for the table. |
